Beagle
The Beagle Button is a browser extension that suggests ethical and sustainable alternatives as you shop online.
I write blog posts for them on a monthly basis.
The brief
Beagle were looking for a writer to support them with their blog and create monthly posts listing ethical alternatives for different product categories. The blog posts needed to be in the company’s friendly, approachable tone of voice and provide value to users by helping them understand key sustainability issues and making it easy for them to find ethical products.
The blog posts needed to be search engine optimised and contain accurate keyword targeting, as well as encouraging people to download The Beagle Button.
The result
I write regular blog posts for Beagle, each one on a particular topic such as “6 sustainable sweater brands to wrap up warm this winter” or “Building a sustainable bed, from frame to bedding.”
Each post gives some background advice for users on what to look for when trying to shop more ethically in the particular category, for example materials or certifications to look out for.
It then contains a list of recommended brands or products, finishing with a CTA to encourage people to download The Beagle Button.
Read one of my articles for Beagle here:
The feedback
Here’s what Beagle have to say about my work:
“Rachel’s authentic approach shines through everything that she does, from her excellent copywriting to the way that she provides deeper support with her own creative ideas and expertise. She is wonderful to work with, and I would absolutely recommend her to anyone who wants their mission and voice fully understood.”
Sophie Struckmeyer, Marketing Executive at Beagle
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