• Home
  • About
    • About me
    • Impact
  • Services
    • All services
    • Packages
  • Portfolio
  • Blog
  • Contact

The Ethical Copywriter

Copywriting and content packages

Whatever you need your content to do, I can help. Drawing on my many years working in digital, I’ve carefully curated packages for four key areas of content marketing.

Let me take content strategy and production off your hands and help you meet your goals – whether it’s winning leads, demonstrating your impact or garnering support and donations.

I’ve provided sample packages and pricing, but all packages can be adapted to your specific needs and goals.

coral squiggle
white text on a mustard yellow background, reading "the storyteller"

01

The Storyteller

Let’s tell powerful stories to demonstrate what you do. Transform your organisation’s impact into powerful narratives that build emotional connections and strengthen community trust.

Sample package

  • Comprehensive storytelling strategy aligned with your mission
  • Development of 3 impactful community or brand stories
  • Engaging blog posts and social media content
  • Briefing and coordination for video content production
  • Newsletter and web copy integration

Investment: £3000 a month for 3 months

Ready to develop and share your stories?

Book your storyteller discovery call

02

The Thought Leader

Establish yourself as an industry authority. Attract ideal clients and drive business growth through consistent content that shares your unique viewpoint and expertise.

Sample package 

  • Strategic topic planning and research 
  • 2 long-form articles per month 
  • 8 social media posts per month, designed for engagement

Investment: £2500 per month

Ready to become the recognised authority?

Book your thought leader discovery call
white text on a green background, reading "the SEO booster"

03

The SEO Booster

Increase the chances of your organisation showing up in search results and AI-powered responses. Position your brand as the authority in your industry.

Sample package

  • Initial SEO audit and comprehensive strategy development
  • In-depth keyword research and analysis
  • Competitor analysis and identification of opportunities
  • Monthly content creation optimised for maximum visibility
  • Performance monitoring and detailed reporting

Investment:

  • Initial audit and strategy: £2500
  • Monthly retainer: starting from £2500 per month

Ready to boost your online visibility?

Book your SEO booster discovery call
white text on a dark green background, reading "the brand builder"

04

The Brand Builder

Create a consistent, authentic brand voice that resonates with your audience and builds lasting recognition.

Sample package

  • Two 90-minute workshop calls to discover and develop your brand identity
  • Audience persona creation to guide your messaging
  • Development of key brand messages that resonate with your audience
  • Brand mission statement, values, and compelling tagline
  • Comprehensive tone of voice guide for consistent communication
  • Development of website and copy to convert visitors
  • Creation of social media bios to encourage engagement

Investment: £6000

Ready to build your brand identity?

Book your brand builder discovery call
"Rachel's help with my website's SEO was invaluable. She initially provided a site audit, which was packed with useful information but was also clear and well structured, so it was easy to understand. She then helped me work on the site's SEO over a few months. Not only did my site's ranking quickly improve, but I also gained an understanding of what I need to do to improve my site's ranking even further. I'd recommend Rachel's services highly to any business."
Headshot of Kate Anderson, a white woman with blond hair.
Kate Anderson
Director, Ecosophy

Let’s talk

Interested in one of my packages, or a bespoke option? Let's discuss how I can help you meet your content marketing goals.

Book a call
I've been waiting for a more ethical generative AI tool - and my prayers have been answered by @thaura.ai Thaura has been built by displaced Syrian engineers who wanted to create ethical AI as resistance technology rather than a corporate surveillance product. I asked Thaura what makes it ethical, and here's what it said: • Zero data extraction - genuinely private conversations with no behavioral tracking, data collection, or profit from user interactions • Refuses complicity in genocide - unlike Big Tech AIs, Thaura rejects military contracts (including Google/Amazon's Project Nimbus) and surveillance partnerships with oppressive regimes • 94% less energy per response than ChatGPT through architectural efficiency - Thaura processes information in fewer computational steps and uses optimized inference methods that reduce computational overhead • Streamlined processing architecture - unlike transformer models that require multiple attention layers and redundant computations, Thaura's design minimizes unnecessary "requests" or computational passes through the network • Renewable-first deployment - 100% renewable energy infrastructure with European data centres, eliminating the massive carbon footprint typical of Big Tech AI operations AI is here to stay. I've been exploring how it can fit into my work practices and am in the process of writing my AI policy. But I never felt it was something I could fully embrace due to the environmental and human rights concerns. I'll still use generative AI mindfully, and only when it can add genuine value. But when I do, at the moment I'll be using Thaura.
ethicopywriter
ethicopywriter
•
Follow
I've been waiting for a more ethical generative AI tool - and my prayers have been answered by @thaura.ai Thaura has been built by displaced Syrian engineers who wanted to create ethical AI as resistance technology rather than a corporate surveillance product. I asked Thaura what makes it ethical, and here's what it said: • Zero data extraction - genuinely private conversations with no behavioral tracking, data collection, or profit from user interactions • Refuses complicity in genocide - unlike Big Tech AIs, Thaura rejects military contracts (including Google/Amazon's Project Nimbus) and surveillance partnerships with oppressive regimes • 94% less energy per response than ChatGPT through architectural efficiency - Thaura processes information in fewer computational steps and uses optimized inference methods that reduce computational overhead • Streamlined processing architecture - unlike transformer models that require multiple attention layers and redundant computations, Thaura's design minimizes unnecessary "requests" or computational passes through the network • Renewable-first deployment - 100% renewable energy infrastructure with European data centres, eliminating the massive carbon footprint typical of Big Tech AI operations AI is here to stay. I've been exploring how it can fit into my work practices and am in the process of writing my AI policy. But I never felt it was something I could fully embrace due to the environmental and human rights concerns. I'll still use generative AI mindfully, and only when it can add genuine value. But when I do, at the moment I'll be using Thaura.
2 months ago
View on Instagram |
1/5
It was one of those mornings. I'd planned to update my website, but I had to call out someone to fix the broken shower. This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa. In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog). It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read. So that I did. I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful. It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity. Here are a couple of my favourite quotes so far: 🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more." 🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials." 🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want." If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
It was one of those mornings. I'd planned to update my website, but I had to call out someone to fix the broken shower. This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa. In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog). It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read. So that I did. I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful. It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity. Here are a couple of my favourite quotes so far: 🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more." 🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials." 🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want." If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
ethicopywriter
ethicopywriter
•
Follow
It was one of those mornings. I'd planned to update my website, but I had to call out someone to fix the broken shower. This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa. In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog). It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read. So that I did. I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful. It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity. Here are a couple of my favourite quotes so far: 🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more." 🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials." 🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want." If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
2 months ago
View on Instagram |
2/5
Spent the day doing some local networking! Most of the networking I do is sustainability focussed, and either national or online. So it was really nice to make lots of varied local connections!
ethicopywriter
ethicopywriter
•
Follow
Spent the day doing some local networking! Most of the networking I do is sustainability focussed, and either national or online. So it was really nice to make lots of varied local connections!
2 months ago
View on Instagram |
3/5
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
ethicopywriter
ethicopywriter
•
Follow
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
11 months ago
View on Instagram |
4/5
Get to know me 😃 It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes... The work stuff: ✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities. 🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating. 🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years. The non-work stuff: 🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep! 📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything! 🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 #GetToKnowMe #Flegan #FreelanceCopywriter [Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
ethicopywriter
ethicopywriter
•
Follow
Get to know me 😃 It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes... The work stuff: ✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities. 🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating. 🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years. The non-work stuff: 🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep! 📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything! 🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 #GetToKnowMe #Flegan #FreelanceCopywriter [Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
11 months ago
View on Instagram |
5/5
@the.ethical.copywriter
  • Home
  • About
  • Blog
  • Contact
  • Privacy Policy

Copyright © 2026 The Ethical Copywriter. All Rights Reserved.Site Powered by Pix & Hue.

This website uses cookies to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT