Transport might seem like a boring topic. But the possibilities for how it could be different are so exciting. Imagine if we could all move freely…
To write for you, a copywriter needs to understand the ins and outs of your business – what you do, how you do it and why. We also need to know your customers inside out – understand who they are, what they value and how they talk.
It’s so tempting to think that everything would be easier if you only had more money. You could buy all the products and solutions that would make your life easier. But there’s another way. A way where we use what’s already there on our doorstep. Just imagine if sharing was easy.
Many of us assume things are only going to get worse for ourselves and the planet. But what if we imagined a better future? And took steps towards making it a reality?
Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
Including these small signals that let Queer people know that they’re welcome in your business is more a case of habit than a wildly difficult task, so here’s a few ways you can amend your current workflows to build inclusivity into your business.
Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?
Ever find your writing sounds a bit flat or formal? There’s one quick fix that could help. It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs.
