I was recently asked to come and talk to MA Translation students at Warwick University about how to build sustainability into your business model.
I was recently asked to come and talk to MA Translation students at Warwick University about how to build sustainability into your business model.
The European Parliament has voted overwhelmingly to ban misleading environmental claims and crack down on greenwashing. This is great news that many of us have been campaigning for!
There’s a misconception that we should have to be martyrs to have the planet. But that’s just not true. In fact, price and effort in particular are real barriers that limit accessibility for a lot of people. And for wide-scale change, we need everyone to be adopting sustainable habits.
Are you a business owner or marketer who’s terrified of accidentally greenwashing? As a result, do you downplay your company’s sustainability efforts? Are there positive things you’re doing that you’re not talking about? If so, you might have fallen into the trap of greenwashing’s shy & quiet sibling: greenhushing.
While ethics are always subjective, there are certainly some ethical sticking points to bear in mind before using tools like ChatGPT. Ethics-conscious businesses should think about the company behind the tool, how it generates its content and how the content might impact your reader.
Transport might seem like a boring topic. But the possibilities for how it could be different are so exciting. Imagine if we could all move freely…
To write for you, a copywriter needs to understand the ins and outs of your business – what you do, how you do it and why. We also need to know your customers inside out – understand who they are, what they value and how they talk.
It’s so tempting to think that everything would be easier if you only had more money. You could buy all the products and solutions that would make your life easier. But there’s another way. A way where we use what’s already there on our doorstep. Just imagine if sharing was easy.
Many of us assume things are only going to get worse for ourselves and the planet. But what if we imagined a better future? And took steps towards making it a reality?
Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.
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