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The Ethical Copywriter

Imagine series / Sustainability

Imagine if we could all move freely

February 17, 2023

Transport might seem like a boring topic. But the possibilities for how it could be different are so exciting. Imagine if we could all move freely…

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Copywriting

8 questions a copywriter might ask you

November 18, 2022

To write for you, a copywriter needs to understand the ins and outs of your business – what you do, how you do it and why. We also need to know your customers inside out – understand who they are, what they value and how they talk.

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Climate change / Imagine series / Sustainability

Imagine if sharing was easy

October 18, 2022
bowl of tomatoes being held by two pairs of hands

It’s so tempting to think that everything would be easier if you only had more money. You could buy all the products and solutions that would make your life easier. But there’s another way. A way where we use what’s already there on our doorstep. Just imagine if sharing was easy.

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Climate change / Imagine series / Sustainability

Imagine if we imagined more

September 9, 2022
orange wildflowers against a sunset

Many of us assume things are only going to get worse for ourselves and the planet. But what if we imagined a better future? And took steps towards making it a reality?

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Climate change / Sustainability

Why you should do you in the climate movement

August 26, 2022

Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.

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Copywriting / Ethical business / Sustainability

3 swaps for the word “sustainable”

July 1, 2022

Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.

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Ethical business

How businesses can be inclusive & supportive for Queer people

May 26, 2022
Two disabled Black people (a femme wearing compression gloves and a non-binary person in a power wheelchair) holding hands while on sitting across from each other on a coffee date.

Including these small signals that let Queer people know that they’re welcome in your business is more a case of habit than a wildly difficult task, so here’s a few ways you can amend your current workflows to build inclusivity into your business.

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Ethical business / Sustainability

How to spot greenwashing

May 3, 2022
hand holding disposable coffee cup with the word sustainable in front of leaves

Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.

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Copywriting / Ethical branding / Ethical business

4 key components for creating your ethical brand

April 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?

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Blogging / Copywriting

Engage your customers using the active voice

March 7, 2022
ethical copywriter writing in notebook

Ever find your writing sounds a bit flat or formal? There’s one quick fix that could help. It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs.

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Next
Small biz packages are here!

As a small business owner, you’re constantly wearing many hats and juggling lots of jobs. You’ve got some words on your website and you feel they could be better, but you’re not quite sure how. And between doing client work or making your products, keeping your books, chasing payments, replying to emails and maybe even looking after children and animals, you can’t find the time to rewrite your whole website.

Let me help!

As a small business owner myself, I know the struggles. You want to outsource some business tasks, but hiring someone can be costly. I’m friends with lots of other small business owners and I’ve seen how hard they work. I wanted to offer some flexible solutions that would allow people to use the services of a professional writer at a range of price points.

I’ve got three options available:

- the kickstarter:	a one-page edit to get you started

- the editor: a full website edit working with the copy you’ve already written

- the copywriter: a full website edit and one page of copy written from scratch

I'll be posting more details about each package, but if you want to know more now then check out the link in my bio!

[Image description: slide 1 "small business website copy packages", slide 2: "the kick-starter", slide 3: "the editor", slide 4: "the copywriter"]
Small biz packages are here!

As a small business owner, you’re constantly wearing many hats and juggling lots of jobs. You’ve got some words on your website and you feel they could be better, but you’re not quite sure how. And between doing client work or making your products, keeping your books, chasing payments, replying to emails and maybe even looking after children and animals, you can’t find the time to rewrite your whole website.

Let me help!

As a small business owner myself, I know the struggles. You want to outsource some business tasks, but hiring someone can be costly. I’m friends with lots of other small business owners and I’ve seen how hard they work. I wanted to offer some flexible solutions that would allow people to use the services of a professional writer at a range of price points.

I’ve got three options available:

- the kickstarter:	a one-page edit to get you started

- the editor: a full website edit working with the copy you’ve already written

- the copywriter: a full website edit and one page of copy written from scratch

I'll be posting more details about each package, but if you want to know more now then check out the link in my bio!

[Image description: slide 1 "small business website copy packages", slide 2: "the kick-starter", slide 3: "the editor", slide 4: "the copywriter"]
Small biz packages are here!

As a small business owner, you’re constantly wearing many hats and juggling lots of jobs. You’ve got some words on your website and you feel they could be better, but you’re not quite sure how. And between doing client work or making your products, keeping your books, chasing payments, replying to emails and maybe even looking after children and animals, you can’t find the time to rewrite your whole website.

Let me help!

As a small business owner myself, I know the struggles. You want to outsource some business tasks, but hiring someone can be costly. I’m friends with lots of other small business owners and I’ve seen how hard they work. I wanted to offer some flexible solutions that would allow people to use the services of a professional writer at a range of price points.

I’ve got three options available:

- the kickstarter:	a one-page edit to get you started

- the editor: a full website edit working with the copy you’ve already written

- the copywriter: a full website edit and one page of copy written from scratch

I'll be posting more details about each package, but if you want to know more now then check out the link in my bio!

[Image description: slide 1 "small business website copy packages", slide 2: "the kick-starter", slide 3: "the editor", slide 4: "the copywriter"]
Small biz packages are here!

As a small business owner, you’re constantly wearing many hats and juggling lots of jobs. You’ve got some words on your website and you feel they could be better, but you’re not quite sure how. And between doing client work or making your products, keeping your books, chasing payments, replying to emails and maybe even looking after children and animals, you can’t find the time to rewrite your whole website.

Let me help!

As a small business owner myself, I know the struggles. You want to outsource some business tasks, but hiring someone can be costly. I’m friends with lots of other small business owners and I’ve seen how hard they work. I wanted to offer some flexible solutions that would allow people to use the services of a professional writer at a range of price points.

I’ve got three options available:

- the kickstarter:	a one-page edit to get you started

- the editor: a full website edit working with the copy you’ve already written

- the copywriter: a full website edit and one page of copy written from scratch

I'll be posting more details about each package, but if you want to know more now then check out the link in my bio!

[Image description: slide 1 "small business website copy packages", slide 2: "the kick-starter", slide 3: "the editor", slide 4: "the copywriter"]
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Small biz packages are here! As a small business owner, you’re constantly wearing many hats and juggling lots of jobs. You’ve got some words on your website and you feel they could be better, but you’re not quite sure how. And between doing client work or making your products, keeping your books, chasing payments, replying to emails and maybe even looking after children and animals, you can’t find the time to rewrite your whole website. Let me help! As a small business owner myself, I know the struggles. You want to outsource some business tasks, but hiring someone can be costly. I’m friends with lots of other small business owners and I’ve seen how hard they work. I wanted to offer some flexible solutions that would allow people to use the services of a professional writer at a range of price points. I’ve got three options available: - the kickstarter: a one-page edit to get you started - the editor: a full website edit working with the copy you’ve already written - the copywriter: a full website edit and one page of copy written from scratch I'll be posting more details about each package, but if you want to know more now then check out the link in my bio! [Image description: slide 1 "small business website copy packages", slide 2: "the kick-starter", slide 3: "the editor", slide 4: "the copywriter"]
4 hours ago
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1/5
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1 day ago
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2/5
I see a lot of stuff about how rest is good because it allows us to be more productive. I fully agree with this - in fact, it's been proven.

But let's not forget that we don't exist just to work!

We can celebrate rest because it nourishes and restores us 🙂

For more on the philosophy & celebration of rest, you have to check out @thenapministry - who also talk a lot about the link between work, capitalism & racism.

[Image description: infographic of white text on a green background. Text reads: "Just a reminder that you don't have to rest just so you can be more productive. You deserve to rest because you're a human being who deserves a happy and peaceful life."]

#Rest #Productivity #SmallBusiness #Work
ethicopywriter
ethicopywriter
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I see a lot of stuff about how rest is good because it allows us to be more productive. I fully agree with this - in fact, it's been proven. But let's not forget that we don't exist just to work! We can celebrate rest because it nourishes and restores us 🙂 For more on the philosophy & celebration of rest, you have to check out @thenapministry - who also talk a lot about the link between work, capitalism & racism. [Image description: infographic of white text on a green background. Text reads: "Just a reminder that you don't have to rest just so you can be more productive. You deserve to rest because you're a human being who deserves a happy and peaceful life."] #Rest #Productivity #SmallBusiness #Work
2 days ago
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3/5
“Recognizing abundance rather than scarcity undermines an economy that thrives by creating unmet desires.”

I’m currently reading Braiding Sweetgrass by Robin Wall Kimmerer and this sentence really stood out to me. Not only do I agree with the sentiment in general, but it also applies to my work.

Wall Kimmerer’s book is a series of essays combining indigenous wisdom, scientific knowledge and the teaching of plants using beautiful, poetic storytelling. This sentence makes up part of a chapter about the Haudenosaunee Thanksgiving Address, which opens and closes social & spiritual events.

The Address is a series of thanks to different parts of the natural world & the nourishment and tools they provide us with each day and throughout our lives. It presents a different way of looking at the world, in particular the natural world, than we are prescribed through capitalism.

Thinking about my own work as a writer for ethical and sustainable brands, recognising abundance instead of scarcity is important because:

• Hope, ideas & imagination are so important for reversing climate change. Instead of turning to despair, we need to look at the gifts and abundance of nature and turn them into opportunities.

• The brands I work with don’t create unmet desires to sell products. They’re changemakers, interested in creating a different kind of business and economy.

• I never use unethical copywriting techniques like false scarcity or playing on negative emotions. That’s not how I want to earn my money. Instead, I try to support, inspire and uplift.

Might have to frame this quote and put it above my desk as a daily mantra!

#BraidingSweetgrass #EthicalCopywriting #PurposeLedBusiness #NatureConnection
ethicopywriter
ethicopywriter
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“Recognizing abundance rather than scarcity undermines an economy that thrives by creating unmet desires.” I’m currently reading Braiding Sweetgrass by Robin Wall Kimmerer and this sentence really stood out to me. Not only do I agree with the sentiment in general, but it also applies to my work. Wall Kimmerer’s book is a series of essays combining indigenous wisdom, scientific knowledge and the teaching of plants using beautiful, poetic storytelling. This sentence makes up part of a chapter about the Haudenosaunee Thanksgiving Address, which opens and closes social & spiritual events. The Address is a series of thanks to different parts of the natural world & the nourishment and tools they provide us with each day and throughout our lives. It presents a different way of looking at the world, in particular the natural world, than we are prescribed through capitalism. Thinking about my own work as a writer for ethical and sustainable brands, recognising abundance instead of scarcity is important because: • Hope, ideas & imagination are so important for reversing climate change. Instead of turning to despair, we need to look at the gifts and abundance of nature and turn them into opportunities. • The brands I work with don’t create unmet desires to sell products. They’re changemakers, interested in creating a different kind of business and economy. • I never use unethical copywriting techniques like false scarcity or playing on negative emotions. That’s not how I want to earn my money. Instead, I try to support, inspire and uplift. Might have to frame this quote and put it above my desk as a daily mantra! #BraidingSweetgrass #EthicalCopywriting #PurposeLedBusiness #NatureConnection
1 week ago
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4/5
Starting the week by sharing some lovely client feedback!

@learnmusicality is an exciting new website that helps people find qualified music teachers and makes teachers’ jobs easier through automation.

They’re also working towards setting up a charity so that their profits can fund free music lessons for students who wouldn’t otherwise be able to afford them. 

Musicality approached me to help them cultivate their tone of voice and create some awesome copy for their website. 

I loved working on this project - it was so fun, and really exciting to be so involved in the creation of the brand right from the start. 

If you'd like to get me involved on a similar project, get in touch!

[Image description: Yellow and white infographic reading: "Initially, we worked with a marketing agency to create Musicality’s tone of voice, but they failed to capture the balance of warmth, knowledge and professionalism we were looking for. 

Rachel came to the project and instantly captured the tone of voice, developing it to a place we could have only hoped for. She's an asset to any business!" 

Jennifer Adams, CEO of Musicality]

#Copywriter #Copywriting #ToneOfVoice #BrandStrategy #FemaleLedBusiness
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Starting the week by sharing some lovely client feedback! @learnmusicality is an exciting new website that helps people find qualified music teachers and makes teachers’ jobs easier through automation. They’re also working towards setting up a charity so that their profits can fund free music lessons for students who wouldn’t otherwise be able to afford them. Musicality approached me to help them cultivate their tone of voice and create some awesome copy for their website. I loved working on this project - it was so fun, and really exciting to be so involved in the creation of the brand right from the start. If you'd like to get me involved on a similar project, get in touch! [Image description: Yellow and white infographic reading: "Initially, we worked with a marketing agency to create Musicality’s tone of voice, but they failed to capture the balance of warmth, knowledge and professionalism we were looking for. Rachel came to the project and instantly captured the tone of voice, developing it to a place we could have only hoped for. She's an asset to any business!" Jennifer Adams, CEO of Musicality] #Copywriter #Copywriting #ToneOfVoice #BrandStrategy #FemaleLedBusiness
1 week ago
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5/5
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