Copywriting and content services
If it involves writing, I can probably help you out. Web copy, thought leadership articles, newsletters, marketing emails – you name it!
Below you can find a few examples of popular services I offer and an explanation of my pricing process.
01
Blog posts
Blog posts and articles are a great way to inform and engage people and can be beneficial for SEO. I specialise in ethical finance, change-making, purpose-led business and sustainability, but as a seasoned writer, I can rustle up a post on just about anything! I’ll add in search engine optimisation where necessary and include up to two rounds of edits to make sure you’re 100% happy.
02
High value web page copy
Whether it’s your homepage, a mission page or a landing page, if you want to get people on board with your products, services, vision or campaign, I’m here to help. I’ll work with you to understand your audience and what makes them tick. Then I’ll write you up some stellar web copy to nail your tone of voice, communicate your message and get them onside.
03
Social media posts
Social media marketing is all about finding your people and engaging them with compelling content. This is especially true for purpose-led organisations. Your customers care about social and environmental issues, and social media is the perfect place to show that you care too! I’ll craft you some unique posts to build your brand and get those conversations going.
04
Copy editing
Written some content of your own but want another pair of eyes on it? I’m happy to give your writing the once over, check spelling, grammar and syntax and make sure it flows beautifully. I’m also happy to spruce up the tone of voice to get it sounding exactly how you want it.
05
Consultancy calls
A session with me over video call to get tips, advice and guidance on anything copy, content or SEO related. Whether you want to discuss your brand tone of voice and how to develop it, your content strategy, your SEO or a bit of everything, this is your chance.
06
Tone of voice development
Whether you’re starting your business from scratch or want to refresh your existing tone of voice, I’ll ask you all the right questions to get you thinking about how your brand should speak. I’ll then translate that into a brand tone of voice and provide you with brand copy guidelines to use in your business. These will include tone of voice examples, words and phrases to use and avoid and a copy checklist you can use to make sure all your communications sound uniform.
Let’s chat
Not sure exactly which services, you need? Don't worry – I can help you figure it out!
How my pricing works
I quote for each project on an individual basis because every project has different requirements. My prices include admin time, call prep, research, writing and revisions.
I put a lot of time and thought into my pricing to make sure it’s fair and reflects the value of what I’m providing.
To give you an idea of my fees: the average day rate for a freelance copywriter in 2022 was £387, according to the ProCopywriters annual survey. While I tend to quote on a project basis, my prices are roughly in line with this day rate, though I charge more for more specialised topics.
how it works
First steps
- Send me an email or book a free discovery call and I'll ask you a few questions about your organisation and mission to find out how I can help.
- I'll think about which of my services would help you attract and persuade the right people and then send you over a proposal and information on how much it would cost.
- If we're both happy to proceed, we can get cracking!
how it works
My writing process
- If you haven't already got a style guide and brief (don't worry if you haven't!) I'll send you across a short questionnaire to find out everything I need to know to write copy that fits your company.
- I'll do plenty of research on your organisation and the topic I'm writing about. Then I usually let the words flow to get a first draft together quite quickly, followed by spending plenty of time editing the copy to make sure it's just right.
- I always include two rounds of edits in my prices, to make sure you're getting copy that you absolutely love!
