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The Ethical Copywriter

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Get In touch

Say hi!

Drop me an email at rachel@theethicalcopywriter.com and let me know what you need help with.

Or perhaps it’s easier for us to have a chat: I offer free 15-minute intro calls for us to get to know each other and talk about your ideas. 

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Already an aspiring copywriter as a child?! I recently dug out this "cocktail menu" at my parents' house, from when my sister and I set up a mock cocktail restaurant for my parents as kids (please note, only soft drinks were used to create said "cocktails"). I can see a little flair for writing copy already emerging - I think my favourite line is "with that essential alcoholic taste". Not the most compelling argument for a cocktail, but the energy is there! Also quite impressed at my use of the word "concoction" - I imagine I was quite proud of that one at the time 😁 #Copywriter #FreelanceCopywriter #CareerAspirations
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Already an aspiring copywriter as a child?! I recently dug out this "cocktail menu" at my parents' house, from when my sister and I set up a mock cocktail restaurant for my parents as kids (please note, only soft drinks were used to create said "cocktails"). I can see a little flair for writing copy already emerging - I think my favourite line is "with that essential alcoholic taste". Not the most compelling argument for a cocktail, but the energy is there! Also quite impressed at my use of the word "concoction" - I imagine I was quite proud of that one at the time 😁 #Copywriter #FreelanceCopywriter #CareerAspirations
5 days ago
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1/5
One of my exciting new clients for the final quarter of this year is @colourpalettecompany! Started by fellow Brummie Stacey Barnfield, the company creates colour palettes for different towns, cities and regions - drawing on local heritage and culture, and using the colours that evoke a sense of place. It's such a lovely project, and since September I've been writing their weekly newsletter. Stacey and I wanted to create a rich newsletter that tells the stories behind the colours - and I've been having so much fun writing it. So far we've covered: - The mysterious "Orange Chips" delicacy from the Black Country - Which planet was discovered in the city of Bath - The purple of the Highland Thistle on the Scottish Highlands Palette! If you're a fan of interesting stories and local heritage, feel free to sign up for the weekly newsletter! I'll put the sign-up link in my bio. #LocalHeritage #LocalCulture #Newsletter #NewsletterWriter #FreelanceCopywriter #FreelanceContentWriter #Birmingham #Brum
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One of my exciting new clients for the final quarter of this year is @colourpalettecompany! Started by fellow Brummie Stacey Barnfield, the company creates colour palettes for different towns, cities and regions - drawing on local heritage and culture, and using the colours that evoke a sense of place. It's such a lovely project, and since September I've been writing their weekly newsletter. Stacey and I wanted to create a rich newsletter that tells the stories behind the colours - and I've been having so much fun writing it. So far we've covered: - The mysterious "Orange Chips" delicacy from the Black Country - Which planet was discovered in the city of Bath - The purple of the Highland Thistle on the Scottish Highlands Palette! If you're a fan of interesting stories and local heritage, feel free to sign up for the weekly newsletter! I'll put the sign-up link in my bio. #LocalHeritage #LocalCulture #Newsletter #NewsletterWriter #FreelanceCopywriter #FreelanceContentWriter #Birmingham #Brum
4 weeks ago
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2/5
How to make your workplace accessible for neurodivergent employees ⬇️ I recently spoke to ADHD coach and HR consultant @allie_warren_ Allie about neurodiversity – and how companies can ensure neurodivergent employees are supported in the workplace. My favourite quote from Allie is: "What's actually happening is that the working environment is set up to work in one specific way and everyone has to conform to the same working models." It was a pleasure to chat with Allie, and he provided some really great insights! Read the full interview via the link in my bio. #Neurodiversity #ADHD #Autism #Neurodivergent #Accessibility #AccessibilityInTheWorkplace
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How to make your workplace accessible for neurodivergent employees ⬇️ I recently spoke to ADHD coach and HR consultant @allie_warren_ Allie about neurodiversity – and how companies can ensure neurodivergent employees are supported in the workplace. My favourite quote from Allie is: "What's actually happening is that the working environment is set up to work in one specific way and everyone has to conform to the same working models." It was a pleasure to chat with Allie, and he provided some really great insights! Read the full interview via the link in my bio. #Neurodiversity #ADHD #Autism #Neurodivergent #Accessibility #AccessibilityInTheWorkplace
5 months ago
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3/5
You skip 30% of the words when reading a text, according to Keith Rayner's studies on eye movement control. When we read, our eyes move in "saccades". These are rapid eye movements from one point of fixation to the next. We look at a point on the page or screen, gather all the information we need, then move to the next point of interest. For example, we typically skip over words like "the" and "and". So what does this mean for writing accessibly? Well, complex words with lots of syllables are hard to skip over. We typically have to spend longer focussing on them. We can't easily skim the text and pick up the meaning. In 2011, a government survey of adult literacy skills found that 14.9% (or 1 in 7) of adults in England have a reading age of around 9 to 11 years. Plus, many people simply have busy lives and don't have the time or capacity to read complex texts. So if you want to convey important information in a way that *everyone* can understand - keep your English plain and your sentences brief. #AccessibleWriting #CopywritingTips #FreelanceCopywriter #CharityCopywriter #SustainableCopywriter
ethicopywriter
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You skip 30% of the words when reading a text, according to Keith Rayner's studies on eye movement control. When we read, our eyes move in "saccades". These are rapid eye movements from one point of fixation to the next. We look at a point on the page or screen, gather all the information we need, then move to the next point of interest. For example, we typically skip over words like "the" and "and". So what does this mean for writing accessibly? Well, complex words with lots of syllables are hard to skip over. We typically have to spend longer focussing on them. We can't easily skim the text and pick up the meaning. In 2011, a government survey of adult literacy skills found that 14.9% (or 1 in 7) of adults in England have a reading age of around 9 to 11 years. Plus, many people simply have busy lives and don't have the time or capacity to read complex texts. So if you want to convey important information in a way that *everyone* can understand - keep your English plain and your sentences brief. #AccessibleWriting #CopywritingTips #FreelanceCopywriter #CharityCopywriter #SustainableCopywriter
5 months ago
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4/5
Fresh back from a week's holiday in Hamburg! I have to say, for the first time in many years, I was feeling a little nervous about speaking German, as I haven't been to Germany for a while. I read and translate it often, but speaking is a slightly different skill, and I haven't practised much lately! But after the first couple of conversations it all clicked back into place and I was back in German mode. As well as rekindling my love for bakeries, wheat beer and bicycles, my time there gave me a renewed eagerness to do some more translation work. I found myself involuntarily looking at German slogans and thinking how I would translate them. Being based in the UK now, I've naturally ended up working with more UK-based companies and doing predominantly copywriting work. But I love translation and would welcome the chance to do more. So if you're a German company looking for a translator with a copywriter's flair to create some excellent English copy, feel free to drop me a message! #Translator #FreelanceTranslator #Hamburg #SustainabilityTranslator #GermanToEnglishTranslator
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Fresh back from a week's holiday in Hamburg! I have to say, for the first time in many years, I was feeling a little nervous about speaking German, as I haven't been to Germany for a while. I read and translate it often, but speaking is a slightly different skill, and I haven't practised much lately! But after the first couple of conversations it all clicked back into place and I was back in German mode. As well as rekindling my love for bakeries, wheat beer and bicycles, my time there gave me a renewed eagerness to do some more translation work. I found myself involuntarily looking at German slogans and thinking how I would translate them. Being based in the UK now, I've naturally ended up working with more UK-based companies and doing predominantly copywriting work. But I love translation and would welcome the chance to do more. So if you're a German company looking for a translator with a copywriter's flair to create some excellent English copy, feel free to drop me a message! #Translator #FreelanceTranslator #Hamburg #SustainabilityTranslator #GermanToEnglishTranslator
5 months ago
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5/5
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