As well as choosing to work with ethical businesses, I also write ethical copy.

Copywriting is often described as writing to sell. Sadly, all too often, traditional marketing tries to sell by manipulating people—by creating a false sense of urgency, playing on people’s insecurities or using exaggeration.

Not only is this unethical—it’s also not necessary.

The conscious consumer is savvy. They can do their own research and they can tell when they’re being duped.

Ethical brands achieve much more success by building a brand that communicates with its customers based on honesty, transparency and shared values.

Of course, you want your copy to make your products and services sound good. But if you’ve got amazing things to offer that will truly add value to your customers’ lives, then you don’t need to use manipulation to sell them.

All you need is a copywriter who can put your amazing ethos into words and make customers connect with your brand.

That’s where I come in!