Earthodic
Earthodic are a climate tech start up who have developed a fully bio-based waterproof coating for paper and card.
I developed a brand tone of voice for them and wrote copy for their website, social media bios and physical marketing assets.
The brief
Earthodic approached me as they were struggling to find a copywriter and branding specialist who “got” sustainability. They were searching for someone who could accurately express their product’s properties and advantages without greenwashing. All the while creating a compelling tone of voice that reflected their brand values.
The result
After consultancy calls with the Earthodic team to dig into their offering and ideal customer, I created a tone of voice guide complete with tonal values and example copy.
I also wrote a mission statement, brand values, tagline and a list of words and phrases to use and to avoid.
I created a brand voice that was direct, assured and humble – reflecting the company’s goals to be a practical part of the solution, rather than claiming to have the answer to all the world’s sustainability issues. I used clear, to-the-point language that would be easy for anyone to understand.
View Earthodic’s website to see more of my work:
The feedback
Here’s what Earthodic had to say about my work:
Fiona Donaghey, Co-founder of Earthodic
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