I offer a range of writing services, including:
- Tone of voice development
- Website copy
- Articles & blog posts
- Social media captions
- Content strategy
- Emails & newsletters
- Copy editing
All my writing incorporates my years of experience as a copywriter and my sustainability expertise.
A few reasons.
First, copywriting is fundamental to marketing strategy. Words and content have huge power to influence buying decisions. And I want to use my skills to help out businesses that are making the world a better place, not damaging the planet.
Also, I have a personal vendetta against greenwashing. Seeing companies market themselves as “sustainable” when they’re nothing of the sort really infuriates me. It misleads consumers and means that genuinely sustainable businesses lose out.
But businesses with the best intentions can come a cropper with greenwashing too. And that’s who I want to help. I stay up-to-date with the latest greenwashing legislation so I can use my way with words do advertise your business in an honest, ethical way.
Blog posts and articles on topics of sustainability are a great way to engage your eco-friendly customers.
I write in-depth articles on a range of topics surrounding sustainability. If you’ve got some ideas in mind already, I’m happy to get going right away. Or if you want some inspiration, I’m always reading and talking about sustainability and love coming up with new ideas – so I’m sure I can help.
Here are a few examples of sustainability posts I’ve written for my clients:
The 7 R’s of sustainability for Terran Industries
Can clothes live forever? Fashion and the circular economy for Care What You Wear
Why we can’t achieve net zero without small businesses for FutureX Innovation
Make your money green for Beagle