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The Ethical Copywriter

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Accessibility / Ethical business

Making your workplace accessible for neurodivergent employees

June 18, 2024

I recently spoke to ADHD coach and HR consultant Allie Warren about neurodiversity – and how companies can ensure neurodivergent employees are supported in the workplace.

It was a pleasure to chat with Allie, and he provided some really great insights!

Firstly, what is neurodiversity?

To explain neurodiversity in the simplest way, it’s essentially just the variation of human minds! It’s a way to recognise and celebrate the natural variation in the way that our brains function. It acknowledges difference and diversity rather than suggesting that those with different ways of thinking are not ‘normal’. In essence, there is no one ‘standard’ type of brain. 
 
When we embrace neurodiversity, we acknowledge that we’re all different and advocate for acceptance, understanding and accommodation for all identities, and we don’t view those with neurotypes like ADHD, autism, dyslexia and many more through a deficit or medical model. 
 
Instead, it’s about emphasising the value of a range of cognitive styles and creating environments that are inclusive and supportive of everyone’s different profiles. 
 

What are some typical barriers that neurodivergent people face in the workplace?

 
I think lack of awareness is one of the biggest barriers. Neurodivergence just isn’t understood as widely as it needs to be. When we think of ADHD, for example, it’s often stereotyped as something that affects young, male children – because this is where the majority of the research into ADHD has stemmed from. But it’s a lifelong neurological condition that affects men and women, and it can present very differently in each person. 
 
In terms of the day-to-day barriers we might see in the workplace, this might include a variety of different factors including:
 
  • Communication differences such as confusing social cues, communicating in a very direct way or being misunderstood. 
  • The physical environment can be very challenging with sensory sensitivities to lights, sounds and smells. 
  • Traditional working environments with inflexible working hours or structures can be difficult and are often not inclusive
  • Executive function challenges which may present as difficulties with organisation, timekeeping and prioritising tasks can be misinterpreted.
  • Managing energy levels can be difficult with expectations to attend long meetings or after-work social events.
 

What negative effects do these barriers have?

 
It can be really common for some of the challenges above to be misinterpreted as someone not being good at their job, which is usually not true at all! What’s actually happening is that the working environment is set up to work in one specific way and everyone has to conform to the same working models. Obviously, this isn’t the best way to create an inclusive workplace! 
 
For neurodivergent people who find traditional working environments challenging, this can then lead to things like being passed over for promotion, feeling like you don’t fit in and working harder than everyone else to try and prove yourself. 
 
This can then lead to higher rates of mental health issues, low self-esteem, stress and anxiety and in some cases, serious cases of burnout. Autistic burnout in particular can take months or years to recover from. 
 
 

What do companies need to do to make their workplaces accessible for neurodivergent people? And to enable them to thrive at work?

 
Training, training and more training! When we raise awareness and just start talking about neurodiversity more at work, we open the doors to inclusion and can start to provide the accommodations that people need to access work in the best way for them. 
 
And we don’t need to label people or make the process complicated, it can be as simple as asking ‘How do you work best?’ and encouraging people to create what’s right for them. 
 
If people are able to identify their communication preferences, the environment they prefer and the type of tasks where they shine, employers can help them to harness their strengths. And this doesn’t just apply to neurodivergent people, this actually helps everyone to thrive! 
 
It’s not about being perfect, it’s about acknowledging that we’re all different. If we can create a safe space for people to talk, really listen to what they need and provide support or accommodations to help, it means we can all embrace who we are and work in the best way for each of us. 
 
About Allie
 
Allie, who has long red hair, leans against a white wall with decorative columns, smiling and looking into the distance. 

After spending over a decade working in people management, Allie now uses her coaching skills and lived experience of ADHD and autism to support businesses to better understand neurodiversity, become more inclusive and find ways of working that supports everyone in their business.

She offers 1:1 ADHD coaching, as well as training for businesses on neurodiveristy.

Find out more on Allie’s website

Connect with Allie in LinkedIn

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I've been waiting for a more ethical generative AI tool - and my prayers have been answered by @thaura.ai 

Thaura has been built by displaced Syrian engineers who wanted to create ethical AI as resistance technology rather than a corporate surveillance product.

I asked Thaura what makes it ethical, and here's what it said:

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• Refuses complicity in genocide - unlike Big Tech AIs, Thaura rejects military contracts (including Google/Amazon's Project Nimbus) and surveillance partnerships with oppressive regimes

• 94% less energy per response than ChatGPT through architectural efficiency - Thaura processes information in fewer computational steps and uses optimized inference methods that reduce computational overhead

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• Renewable-first deployment - 100% renewable energy infrastructure with European data centres, eliminating the massive carbon footprint typical of Big Tech AI operations

AI is here to stay. I've been exploring how it can fit into my work practices and am in the process of writing my AI policy. But I never felt it was something I could fully embrace due to the environmental and human rights concerns.

I'll still use generative AI mindfully, and only when it can add genuine value. But when I do, at the moment I'll be using Thaura.
ethicopywriter
ethicopywriter
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I've been waiting for a more ethical generative AI tool - and my prayers have been answered by @thaura.ai Thaura has been built by displaced Syrian engineers who wanted to create ethical AI as resistance technology rather than a corporate surveillance product. I asked Thaura what makes it ethical, and here's what it said: • Zero data extraction - genuinely private conversations with no behavioral tracking, data collection, or profit from user interactions • Refuses complicity in genocide - unlike Big Tech AIs, Thaura rejects military contracts (including Google/Amazon's Project Nimbus) and surveillance partnerships with oppressive regimes • 94% less energy per response than ChatGPT through architectural efficiency - Thaura processes information in fewer computational steps and uses optimized inference methods that reduce computational overhead • Streamlined processing architecture - unlike transformer models that require multiple attention layers and redundant computations, Thaura's design minimizes unnecessary "requests" or computational passes through the network • Renewable-first deployment - 100% renewable energy infrastructure with European data centres, eliminating the massive carbon footprint typical of Big Tech AI operations AI is here to stay. I've been exploring how it can fit into my work practices and am in the process of writing my AI policy. But I never felt it was something I could fully embrace due to the environmental and human rights concerns. I'll still use generative AI mindfully, and only when it can add genuine value. But when I do, at the moment I'll be using Thaura.
2 months ago
View on Instagram |
1/5
It was one of those mornings.

I'd planned to update my website, but I had to call out someone to fix the broken shower. 

This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa.

In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog).

It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read.

So that I did.

I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful.

It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity.

Here are a couple of my favourite quotes so far:

🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more."

🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials."

🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want."

If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
It was one of those mornings.

I'd planned to update my website, but I had to call out someone to fix the broken shower. 

This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa.

In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog).

It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read.

So that I did.

I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful.

It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity.

Here are a couple of my favourite quotes so far:

🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more."

🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials."

🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want."

If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
ethicopywriter
ethicopywriter
•
Follow
It was one of those mornings. I'd planned to update my website, but I had to call out someone to fix the broken shower. This wound up my dog, who then didn't seem able to settle unless snuggled up to me on the sofa. In the midst of all that, the book I'd ordered a few days before plopped onto the doormat (to further consternation from the dog). It felt like the universe was telling me I just needed to make a coffee, let the dog snooze on my lap, and read. So that I did. I loved Robin Wall Kimmerer's book "Braiding Sweetgrass", and when I saw her latest work, "The Serviceberry: An Economy of Gifts and Abundance", it promised to be just as impactful. It's both relevant to my professional work and the novel I'm writing, which imagines a society based on giving and reciprocity. Here are a couple of my favourite quotes so far: 🫐 "Recognising enoughness is a radical act in an economy that is always urging us to consume more." 🫐 "The juice that bursts from these berries was rain just last week and is already on its way back to the clouds. These processes are the models for principles of a circular economy, in which there is no such thing as waste, only starting materials." 🫐 "Eco psychologists have shown that the practice of gratitude puts the brakes on hyper consumption. The relationships nurtured by gift thinking diminish our sense of scarcity and want." If these quotes resonate with you, too, I'd highly recommend the whole book. At just over 100 pages, it's only a short read!
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5 newsletter elements to keep readers coming back ⬇️ 

Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open.

1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow.

4. Interviews

In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere.

5. Community spotlights

Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place.

Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

#Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ 

Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open.

1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow.

4. Interviews

In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere.

5. Community spotlights

Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place.

Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

#Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ 

Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open.

1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow.

4. Interviews

In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere.

5. Community spotlights

Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place.

Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

#Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ 

Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open.

1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow.

4. Interviews

In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere.

5. Community spotlights

Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place.

Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

#Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ 

Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open.

1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

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4. Interviews

In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere.

5. Community spotlights

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Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

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1. Stories

Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them.

2. Original insights

Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint.

3.Curated roundups

A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow.

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5. Community spotlights

Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place.

Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there.

#Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
ethicopywriter
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Follow
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
11 months ago
View on Instagram |
4/5
Get to know me 😃 

It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes...

The work stuff:

✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities.

🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating.

🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years.

The non-work stuff:

🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep!

📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything!

🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection

I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 

#GetToKnowMe #Flegan #FreelanceCopywriter 

[Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
ethicopywriter
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Get to know me 😃 It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes... The work stuff: ✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities. 🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating. 🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years. The non-work stuff: 🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep! 📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything! 🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 #GetToKnowMe #Flegan #FreelanceCopywriter [Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
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