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The Ethical Copywriter

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Accessibility

Accessibility / Content strategy / Copywriting

Maximizing impact: key elements for an effective charity homepage

October 22, 2024
Shot of two laptops and two pairs of hands, designing a web page on a piece of paper

Let's explore the key elements that can transform your homepage from a simple web page into a powerful tool for engagement and support.

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Accessibility / Ethical business

Making your workplace accessible for neurodivergent employees

June 18, 2024
Two people sitting at a large wooden table in an exposed brick room, having a conversation over a laptop and a notepad and pen.

I recently spoke to ADHD coach and HR consultant Allie Warren about neurodiversity – and how companies can make ensure neurodivergent employees are supported in the workplace.

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5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
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5 newsletter elements to keep readers coming back ⬇️ Based on stats from client newsletters I’ve written and elements from the ones I personally can't wait to open. 1. Stories Whether it’s the tale of how your business came into being, a powerful story from a member of your community, or a vision for a better world: people love stories. Hearing them, sharing them, reading them. 2. Original insights Break down complex industry developments with your unique perspective. When you consistently offer thoughtful analysis, readers begin to seek out and trust your viewpoint. 3.Curated roundups A well-curated list of industry events, news, and resources provides real value for busy readers. Make it skimmable, relevant, and watch your open rates grow. 4. Interviews In the age of AI and recycled content, interviews with real people stand out. Whether featuring external experts or highlighting your team's expertise, interviews offer genuine perspectives readers can't find elsewhere. 5. Community spotlights Featuring your community members with photos and stories builds connection and belonging. It transforms your newsletter from a broadcast into a gathering place. Want to level up your newsletter? Start by picking one of these elements and implementing it consistently. Watch how your readers respond, then build from there. #Newsletters #EmailMarketing #FreelanceCopywriter #ContentMarketing
4 months ago
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1/5
Get to know me 😃 It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes... The work stuff: ✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities. 🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating. 🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years. The non-work stuff: 🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep! 📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything! 🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 #GetToKnowMe #Flegan #FreelanceCopywriter [Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
ethicopywriter
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Get to know me 😃 It's been a while since I've done a reintroduction post for any new followers (actually, have I ever done one?). So here goes... The work stuff: ✍ I’m a freelance copywriter and content strategist for ethical organisations - like sustainability and impact led businesses, non-profits and charities. 🥨 I’m also a German translator with a postgrad Diploma in Translation. I studied English and German at uni and did a year abroad in Stuttgart, followed by an internship in Hamburg after graduating. 🌐 Having previously worked at an SEO agency, I also know my search engines, as demonstrated by my work with Semrush over the past couple of years. The non-work stuff: 🐂 I live in Birmingham with my fiancé, Matt, and our dog, Winnie, (pictured below). Well, technically, we now live in a small village just into Worcestershire, but I still spend a lot of my time in Brum. We moved here a few years back and I love it – Birmingham definitely doesn’t deserve its bad rep! 📕I’m a big reader – although not that fast. My target for 2025 is 24 books – two books a month. I’m on track so far. My favourite genre is fantasy, but I’m open to anything! 🌿 I decided to go vegan a couple of years ago – but I knew I’d be more likely to stick at it if I wasn’t too strict. A couple of years on, I still eat mainly plant-based, but I’d have to describe myself as “flegan” (flexible vegan) - as I have been known to eat the odd bit of dairy chocolate and cheese… hashtag#ProgressOverPerfection I’d love to get to know some of my followers better. Any other fantasy nerds out there? Imperfect vegans? Adopted Brummies? Let me know in the comments 👇 #GetToKnowMe #Flegan #FreelanceCopywriter [Image description: Rachel, a white woman with long brown hair, sits on a sofa, smiling, next to a small, scruffy, black-and-white dog]
4 months ago
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2/5
4 years since I started running The Ethical Copywriter full time! The funny thing about being freelance is that even though I've technically been in the same job that whole time, every year has been different. Looking back at the projects I was working on in my first year of business, it feels like a complete other era! I'm now lucky enough to have had a couple of ongoing clients for almost two years, but I've also had a range of shorter-term and ad-hoc projects that have kept me on my toes. Looking forward to seeing what the next year brings! #Freelance #Freelancer #FreelancingJourney #FreelanceCopywriter #EthicalBusiness #SustainableBusiness
4 years since I started running The Ethical Copywriter full time! The funny thing about being freelance is that even though I've technically been in the same job that whole time, every year has been different. Looking back at the projects I was working on in my first year of business, it feels like a complete other era! I'm now lucky enough to have had a couple of ongoing clients for almost two years, but I've also had a range of shorter-term and ad-hoc projects that have kept me on my toes. Looking forward to seeing what the next year brings! #Freelance #Freelancer #FreelancingJourney #FreelanceCopywriter #EthicalBusiness #SustainableBusiness
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4 years since I started running The Ethical Copywriter full time! The funny thing about being freelance is that even though I've technically been in the same job that whole time, every year has been different. Looking back at the projects I was working on in my first year of business, it feels like a complete other era! I'm now lucky enough to have had a couple of ongoing clients for almost two years, but I've also had a range of shorter-term and ad-hoc projects that have kept me on my toes. Looking forward to seeing what the next year brings! #Freelance #Freelancer #FreelancingJourney #FreelanceCopywriter #EthicalBusiness #SustainableBusiness
4 months ago
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3/5
I'm delighted to have been invited back to the University of Warwick at the end of the month to deliver my talk, "How to build sustainability and ethics into your freelance translation business", to this year's cohort of translation masters students! I really enjoyed my visit last year - it was great to speak to a really engaged bunch of students who seemed genuinely interested in the topic of ethical business. Hoping that this year's students also find it valuable. #EthicalBusiness #EthicalFreelancing #FreelanceTranslation #EthicalTranslation
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I'm delighted to have been invited back to the University of Warwick at the end of the month to deliver my talk, "How to build sustainability and ethics into your freelance translation business", to this year's cohort of translation masters students! I really enjoyed my visit last year - it was great to speak to a really engaged bunch of students who seemed genuinely interested in the topic of ethical business. Hoping that this year's students also find it valuable. #EthicalBusiness #EthicalFreelancing #FreelanceTranslation #EthicalTranslation
5 months ago
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4/5
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
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I had fun looking back at my 2024, and it reminded me how much I've got up to over the last 12 months - both professionally and personally! - Worked with clients in the charity, NGO, art & design, climate tech, SaaS and more - Delivered a workshop on ethical business at the University of Warwick - Attended Reset Connect Connect conference in London - Joined up with some pals to start turning The Old Post Office - coworking space in Stirchley into a co-op! - Launched my Climate Tech Copywriting Start-Up Bundle - Worked on the MS Society’s general election campaign - Moved my pension to greener investments with Switchfoot Wealth Limited - Mentored an A level student through The Social Mobility Foundation - Continued donating a portion of my monthly profits to ClientEarth And in my personal life I... - Got engaged 💍 - Moved house 🏠 - Ran my first (and second!) 10K 🏃‍♀️ Looking forward to seeing what 2025 has in store! #FreelanceCopywriter #EthicalCopywriter #WomenInBusiness #PurposeLedBusiness #ImpactLedBusiness #TripleBottomLine #2024RoundUp
6 months ago
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5/5
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