I recently spoke to ADHD coach and HR consultant Allie Warren about neurodiversity – and how companies can make ensure neurodivergent employees are supported in the workplace.
the category
Ethical business
I was recently asked to come and talk to MA Translation students at Warwick University about how to build sustainability into your business model.
The European Parliament has voted overwhelmingly to ban misleading environmental claims and crack down on greenwashing. This is great news that many of us have been campaigning for!
There’s a misconception that we should have to be martyrs to have the planet. But that’s just not true. In fact, price and effort in particular are real barriers that limit accessibility for a lot of people. And for wide-scale change, we need everyone to be adopting sustainable habits.
Are you a business owner or marketer who’s terrified of accidentally greenwashing? As a result, do you downplay your company’s sustainability efforts? Are there positive things you’re doing that you’re not talking about? If so, you might have fallen into the trap of greenwashing’s shy & quiet sibling: greenhushing.
While ethics are always subjective, there are certainly some ethical sticking points to bear in mind before using tools like ChatGPT. Ethics-conscious businesses should think about the company behind the tool, how it generates its content and how the content might impact your reader.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
Including these small signals that let Queer people know that they’re welcome in your business is more a case of habit than a wildly difficult task, so here’s a few ways you can amend your current workflows to build inclusivity into your business.
Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?