Are you a business owner or marketer who’s terrified of accidentally greenwashing? As a result, do you downplay your company’s sustainability efforts? Are there positive things you’re doing that you’re not talking about? If so, you might have fallen into the trap of greenwashing’s shy & quiet sibling: greenhushing.
While ethics are always subjective, there are certainly some ethical sticking points to bear in mind before using tools like ChatGPT. Ethics-conscious businesses should think about the company behind the tool, how it generates its content and how the content might impact your reader.
To write for you, a copywriter needs to understand the ins and outs of your business – what you do, how you do it and why. We also need to know your customers inside out – understand who they are, what they value and how they talk.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?
Ever find your writing sounds a bit flat or formal? There’s one quick fix that could help. It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs.
A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without gr[...]
There are concrete criteria that can make a product ethical - for example, the materials it’s made from or certifications that prove it’s produced under fair labour policies. But as a service provider, it can be harder to prove your ethical credentials.
