There’s a misconception that we should have to be martyrs to have the planet. But that’s just not true. In fact, price and effort in particular are real barriers that limit accessibility for a lot of people. And for wide-scale change, we need everyone to be adopting sustainable habits.
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?
When you’re building an ethical brand, your business ethics should be front and centre of what you’re doing. But there’s another key ingredient for success. It helps build a bridge between what you’re doing and getting your customers on board.