When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?
the category
Ethical branding
When you’re building an ethical brand, your business ethics should be front and centre of what you’re doing. But there’s another key ingredient for success. It helps build a bridge between what you’re doing and getting your customers on board.