Transport might seem like a boring topic. But the possibilities for how it could be different are so exciting. Imagine if we could all move freely…
the category
Sustainability
It’s so tempting to think that everything would be easier if you only had more money. You could buy all the products and solutions that would make your life easier. But there’s another way. A way where we use what’s already there on our doorstep. Just imagine if sharing was easy.
Many of us assume things are only going to get worse for ourselves and the planet. But what if we imagined a better future? And took steps towards making it a reality?
Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.
I’m going to make the assumption that if you’ve found yourself on my website, you probably care about the planet. For many of us who are cursed to care, ecological damage, global warming and climate change are all causes of great concern. In fact, concern can easily spill over into anxiety and despair. But there are a couple of reasons we should try to protect ourselves from getting completel[...]
A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without gr[...]