The European Parliament has voted overwhelmingly to ban misleading environmental claims and crack down on greenwashing. This is great news that many of us have been campaigning for!
the category
Sustainability
There’s a misconception that we should have to be martyrs to have the planet. But that’s just not true. In fact, price and effort in particular are real barriers that limit accessibility for a lot of people. And for wide-scale change, we need everyone to be adopting sustainable habits.
Are you a business owner or marketer who’s terrified of accidentally greenwashing? As a result, do you downplay your company’s sustainability efforts? Are there positive things you’re doing that you’re not talking about? If so, you might have fallen into the trap of greenwashing’s shy & quiet sibling: greenhushing.
Transport might seem like a boring topic. But the possibilities for how it could be different are so exciting. Imagine if we could all move freely…
It’s so tempting to think that everything would be easier if you only had more money. You could buy all the products and solutions that would make your life easier. But there’s another way. A way where we use what’s already there on our doorstep. Just imagine if sharing was easy.
Many of us assume things are only going to get worse for ourselves and the planet. But what if we imagined a better future? And took steps towards making it a reality?
Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.
I’m going to make the assumption that if you’ve found yourself on my website, you probably care about the planet. For many of us who are cursed to care, ecological damage, global warming and climate change are all causes of great concern. In fact, concern can easily spill over into anxiety and despair. But there are a couple of reasons we should try to protect ourselves from getting completel[...]