Ever find your writing sounds a bit flat or formal? There’s one quick fix that could help. It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs.
When you’re building an ethical brand, your business ethics should be front and centre of what you’re doing. But there’s another key ingredient for success. It helps build a bridge between what you’re doing and getting your customers on board.
I’m going to make the assumption that if you’ve found yourself on my website, you probably care about the planet. For many of us who are cursed to care, ecological damage, global warming and climate change are all causes of great concern. In fact, concern can easily spill over into anxiety and despair. But there are a couple of reasons we should try to protect ourselves from getting completel[...]
A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without gr[...]
People are always waxing lyrical about the importance of blogging for your business. But what if you’ve started blogging and you don’t feel like you’re seeing any benefits? Perhaps you’ve proudly posted your latest masterpiece, but it’s hardly got any views? Well, there are a few reasons what that might be. Let’s take a look.
There are concrete criteria that can make a product ethical - for example, the materials it’s made from or certifications that prove it’s produced under fair labour policies. But as a service provider, it can be harder to prove your ethical credentials.
