Everyone has their own lives and experiences and their own barriers to taking part in climate action. Besides, research has shown that shaming people and telling them what to do doesn’t work anyway.
Being specific in your copy is so important. It empowers customers to make informed decisions about what they buy, and helps companies avoid inadvertent greenwashing.
Including these small signals that let Queer people know that they’re welcome in your business is more a case of habit than a wildly difficult task, so here’s a few ways you can amend your current workflows to build inclusivity into your business.
Below are a few handy questions you can ask yourself when trying to figure out whether a company is greenwashing. If the answer to any of them is “no”, then there’s a good chance there’s some greenwashing at play.
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. But where to start?
Ever find your writing sounds a bit flat or formal? There’s one quick fix that could help. It could be that you’re using something called the passive voice a lot, and changing that can help give your copy that little boost it needs.
When you’re building an ethical brand, your business ethics should be front and centre of what you’re doing. But there’s another key ingredient for success. It helps build a bridge between what you’re doing and getting your customers on board.
I’m going to make the assumption that if you’ve found yourself on my website, you probably care about the planet. For many of us who are cursed to care, ecological damage, global warming and climate change are all causes of great concern. In fact, concern can easily spill over into anxiety and despair. But there are a couple of reasons we should try to protect ourselves from getting completel[...]
A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without gr[...]
People are always waxing lyrical about the importance of blogging for your business. But what if you’ve started blogging and you don’t feel like you’re seeing any benefits? Perhaps you’ve proudly posted your latest masterpiece, but it’s hardly got any views? Well, there are a few reasons what that might be. Let’s take a look.